SATO celebrated World Toilet Day 2019


On World Toilet Day 2019, SATO, a part of LIXIL, organised activities across its key regions to strengthen its commitment to improve sanitation and build healthier communities.

In partnership with the Toilet Board Coalition (TBC), LIXIL and SATO were present at the Global Sanitation Economy Summit in Pune, India. SATO participated in the Summit exhibit hall to share the latest innovations available to deliver on LIXIL’s goal of reaching 100 million people with improved access to sanitation across the world by 2025. Daigo Ishiyama, Director of Marketing and Technology, SATO, LIXIL attended the Summit and spoke on how technology, innovation and design have played an important role in developing SATO. He also spoke on the importance providing good infrastructure as a key to scaling up the sanitation periphery.

Erin McCusker, Chief Strategy Officer of SATO, LIXIL is the Chairperson of the Toilet Board Coalition (Global) and presented TBC’s vision for achieving the potential that Sanitation Economy presents to the world.

On the occasion of World Toilet Day, TBC also announced formation of its India chapter, named Toilet Board Coalition India Association to further underscore its commitment towards resolving India’s sanitation crisis. Priyanka Tanwar, Head of Public Affairs, LIXIL Asia Pacific, has been appointed as the steering committee member and Director at the Board of the Coalition’s India chapter.

Taking the Global World Toilet Day theme of “Leaving no one behind,” SATO partnered with the local Governments and Institutions in its key markets including Kenya, Uganda, Nigeria, and Rwanda.

In Nigeria, World Toilet Day was celebrated by launching the National Sanitation Campaign - “Clean Nigeria: Use the Toilet.” The Ministry of Water Resources in collaboration with UNICEF, SATO, and Reckitt Benckiser (RB), amongst others, came together to commence this movement which is aimed at eradicating open defecation in Nigeria by 2025. The event was graced with the presence of Prof. Yemi Osinbajo Vice President of Nigeria, who, on behalf of the President, signed off an executive order as a commitment to deliver on this promise.

Uganda uniquely celebrated the day by launching a media campaign dubbed ‘Sons of the Soil’. The campaign is a joint partnership between SATO and USHA, the Ugandan WASH programme by USAID. The main objective of the campaign is to encourage urban population to buy a SATO product and take it with them to the village as they prepare to go home during the upcoming festive season. The SATO elevated stool product was particularly highlighted, aimed at providing an easier sanitation solution for the elderly and physically challenged.